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EVENTS101
Saturday, February 7, 2009
8:30a.m. – 4:00p.m.
Fairfax County Government Center
SCHEDULE OF PROGRAMS AND SESSIONS
- SUBJECT TO CHANGE -
8:30 a.m. REGISTRATION & CONTINENTAL BREAKFAST
Registration, Top of Forum, Fairfax County Government Center Lobby
Continental Breakfast served at bottom of The Forum
8:45 a.m. WELCOME & WORKSHOP OVERVIEW
Barry Feil, President & CEO, Celebrate Fairfax, Inc.
The Forum
9:10 a.m. SESSION BLOCK ONE: CONCURRENT SESSIONS
Use of Volunteers for Staff Responsibilities: When? How? Why? (Room 2/3)
*Emily Gibbs, Training and Special Events Manager, Volunteer Fairfax
Creating and Implementing an Event from Scratch (Room 4/5)
*Brandi Felser, Adjunct Professor, George Mason University, Tourism and Events Management
Crowdsourcing: Taking Traditional Focus Groups to the Internet Generation (Room 9/10)
*Marvin Powell, CEO, Coach Powell Training and Development
10:05 a.m. SESSION BLOCK TWO: CONCURRENT SESSIONS
Understanding and Using Social Media for Greater PR Effect (Room 2/3)
*Larry Landolt, Executive Director, EventZone, Roanoke, VA
*Meagan Lindsay, Director of Communications & Outreach, Celebrate Fairfax, Inc.
*Kate Meier, Social Media & Graphics Design Manager, Myers Public Relations
Managing Client and Contact Data: A Case Study Look at Celebrate Faifax, Inc's
Comprehensive "CFI Prime" Database (Room 4/5)
*Barry Feil, President & CEO, Celebrate Fairfax, Inc.
Required Event Permits, Applications and Local Government Regulations (Room 9/10)
*Frank Mauck, Supervisor Combination Inspector, Fairfax County Office of Land Development
Services Commercial Inspections Division
*Tim Muscovich, Lieutenant, Fairfax County Office of the Fire Marshal
*Dave Lawrence, Senior Environmental Health Specialist, Food Safety Program, Fairfax
County Health Department
*Martha Villanigro-Santiago, Director, Fairfax County Equity Programs Division
*Winnie Williams, Planning Technician III, Zoning Permit Review Branch, Fairfax County
Department of Planning & Zoning
10:55 a.m. Break
11:05 a.m. SESSION BLOCK THREE: CONCURRENT SESSIONS
Preparing for the Unpredictable: Planning for Emergency Situations and
Operations Breakdowns (Room 2/3)
*Terra Hollern, Special Events Coordinator, Loudon County Office of Emergency Management
*Andrew S. Levy, Emergency Management Volunteer, Fairfax, VA
Creating Memorable Event Experiences; Planning Strategies for Positive Community, Sponsor
and Visitor Experiences (Room 4/5)
*Barry Feil, President & CEO, Celebrate Fairfax, Inc.
Effective Integration of Event Themes and Messages into Event Production, from
Invitation to Thank You! (Room 9/10)
*Brandi Felser, Adjunct Professor, George Mason University, Tourism and Events Management
12:00 p.m. NoVEN Trade Show Opens (Government Lobby and Conference Center Reception Area)
Visit the trade show for a change to win great prizes including round-trip JetBlue
tickets, VIP Seating/Hospitality at a 2009 Celebrate Fairfax! Festival concert, FREE
NoVEN membership and FREE 2010 EVENTS101 Registration!
12:00 p.m. Networking Lunch & Trade Show
Lunch served in the Forum
Additional seating in Forum or Conference Rooms 6, 7, & 8
1:00 p.m. SESSION BLOCK FOUR: Round Table Discussions
Working with VIP's and Celebrities (Room 4)
*Mark Letson, Agent, EastCoast Entertainment
*Dennis Lynch, Executive Director, Shenandoah Valley Music Festival
Recycling: Challenges and Tactics for Public Events (Room 2)
*Presenter TBA
An A to Z Look at Risk Management (Room 6)
*Martha Villanigro-Santiago, Director, Fairfax County Equity Programs Division
*Additional Presenter TBA
When is Traditional Advertising (Radio/Print/Television) the Right PR Strategy? (Room 7)
*Marion Myers, Principal, Myers Public Relation
Volunteer Job Descriptions - Developing Effective Standard Operating Procedures for All
Event-Related Roles (Room 8)
*Tonya McCreary, Director of Development, Volunteer Fairfax
1:35 p.m. SESSION BLOCK FIVE: Round Table Discussions
Repeat of all Block 4 Topics
2:05 p.m. Break & Visit Trade Show
2:15 p.m. SESSION BLOCK SIX: CONCURRENT SESSIONS
Finding and Booking Performers,and Producing Great Shows (Room 2/3)
*Mark Letson, Agent, EastCoast Entertainment
*Dennis Lynch, Executive Director, Shenandoah Valley Music Festival
*Kristin Kittleson, Event Services Manager, Celebrate Fairfax, Inc.
Ask an Expert: An Anything & Everything Town Hall (Room 4/5)
*Marion Myers, Principal, Myers Public Relations
*Barry Feil, President & CEO, Celebrate Fairfax, Inc.
*Larry Landolt, Executive Director, EventZone, Roanoke, VA
*Additional Presenter TBA
3:15 p.m. Wrap-Up and Premiere Hospitality Pretzel Bar Social
3:30 p.m. TRADE SHOW PRIZE WINNERS ANNOUNCED
(Must be present to win grand prize JetBlue tickets)
If you have any questions, please e-mail a staff member here.
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